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About William Burrows

My name is William (Billy) Burrows, and I am a financial adviser with Better Retirement and author of acclaimed retirement guides including "Retirement is a journey not an event" and "You and Your Pension Pot". More information about my guides.

I have also created a brilliant resource called Your Pension Tool Box which gives you free access to all the resources (guides, calculators and articles) I have created over the years. The aim is to share with you my unique insights into retirment income planning that I have gained during my many years as one of the country's most respected annuity and drawdown experts.

Your Pension Tool Box includes my regular newsletter which has topical articles on retirement planning and will answer some of the most frequently asked questions. Sign up for my newsletter and Your Pension Toolbox now.

I run this website to help people get a better understanding of their pension and retirement options and I am humbled by the many emails praising the quality and depth of the information on my website.

Please contact me if you need help or advice with your pensions.

Short bio

I have been involved with retirement options for nearly 30 years, advising clients on all aspects of annuities and retirement income options.

I am a regulated adviser with Better Retirement where I am the Retirement Director. I have many years of practical experience in advising clients about all aspects of pension options at retirement and I am passionate about helping people make the right decisions about their pensions and retirement income.

In 1992 I helped establish Annuity Direct and then in 1997 I set up William Burrows Annuities (WBA). A year later I joined Prudential Annuities as their Marketing Director for annuities.

In 2001 I returned to running William Burrows Annuities in conjunction with Aspen (actuaries and pension consultants) plc. At the same time I helped launch Aspen Annuities and we were appointed annuity broker to many well known large corporate pension schemes.

In 2010 WBA became part of Better Retirement Group, enabling us to offer the highest quality of services to all approaching retirement.

I am frequently quoted in the national press, appears on radio, podcasts and videos and I write extensively on retirement options.


William Burrows

Offices in London, Northampton and Cardiff

Call: 07730 435 657


William Burrows / Retirement Intelligence Ltd
International House
24 Holborn Viaduct
Better Retirement
400 Pavilion Drive
NN4 7PA 

If you need help or advice - Contact us

As one of the most respected specialist retirement advisers, William Burrows and Better Retirement will be pleased to help you make the right decisions at any stage of your retirement journey.

Call or email now for a free and without commitment chat.

This website is run by William Burrows and publishes generic information on annuities, drawdown and other related retirement income matters. Any information you use is at your own risk and does not constitute financial advice.

If you require financial advice you will be advised by Better Retirement where William Burrows is authorised to give investment advice. Better Retirement Group Ltd is authorised and regulated by the Financial Conduct Authority, reference number 153420.