Skip to main content

About William Burrows

William Burrows

My name is William (Billy) Burrows, and I am a financial adviser with Better Retirement specialising in annuities and drawdown. I am also the author of acclaimed retirement guides and creator of My Retirement Toolbox.

I have been advising clients about pension options for over 25 years and have helped hundreds of people with their pension and retirement planning and advised them about converting their pension pots into cash and income.

Help and advice

I can help you in a number of ways from simply answering your retirement questions to giving you financial advice

Short bio

I have been involved with retirement options for nearly 30 years, advising clients on all aspects of annuities and retirement income options.

I am a regulated adviser with Better Retirement where I am the Retirement Director. I have many years of practical experience in advising clients about all aspects of pension options at retirement and I am passionate about helping people make the right decisions about their pensions and retirement income.

In 1992 I helped establish Annuity Direct and then in 1997 I set up William Burrows Annuities (WBA). A year later I joined Prudential Annuities as their Marketing Director for annuities.

In 2001 I returned to running William Burrows Annuities in conjunction with Aspen (actuaries and pension consultants) plc. At the same time I helped launch Aspen Annuities and we were appointed annuity broker to many well known large corporate pension schemes.

In 2010 WBA became part of Better Retirement Group, enabling us to offer the highest quality of services to all approaching retirement.

I am frequently quoted in the national press, appears on radio, podcasts and videos and I write extensively on retirement options.

Cookie Notice

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies.

Back to top