William Burrows

When you need to convert your pension pot into cash or income, you will be making one the most important decisions of your life. If you are serious about making the right decisions, I can help you. (If you are not serious I will be pleased to point you in a different direction.)

I am authorised to give regulated financial advice through Better Retirement and I will be pleased to discuss your circumstances without charge or commitment at the outset.

Retirement Intelligence (for advisers)

If you are a financial adviser who is serious about providing the best advice on annuities and drawdown, I can help you get the best outcomes for your clients.

  • Research the market through my on-line marketplace
  • Learn about the Skills of the trade
  • Join the adviser community

About William Burrows

I have been involved with annuities and drawdown for over 25 years and during that time I helped many clients make the best possible decisions when converting their pension pots into tax free cash and income.

I am passionate about helping people make the right decisions when they retire and run this website to provide clear and easy to understand information about the new pension freedoms.

You and Your Pension Pot

I have written a lot about annuities and drawdown but perhaps my best guide to date is an easy to read guide to Pension Freedoms. Please do download a free copy - it's a good read!

You and Your Pension Pot

I first became involved with annuities in 1993 when I helped establish Annuity Direct which was one of the first and most successful specialist annuity brokers. In 1999 I joined Prudential Annuities as their marketing director for annuities and after two years I returned to advising individual clients.

From 2001 to 2009 I ran a very successful business called William Burrows Annuities (WBA). For the first seven years WBA was a trading name of Aspen (actuaries and pension consultants) plc. I not only advised clients from all walks of life on all aspects of annuity and drawdown, I help set up Aspen Annuities which was appointed to a number of well-known companies to arrange annuities for their members. In 2007 Aspen sold out to Capita and I moved my business to MPL, a financial adviser based in London.

In July 2009, I transferred my business to a company which eventually became Better Retirement. I worked with two well-respected Chartered Financial Planners; first David Cummins and then Tim Eadon.

Better Retirement became one the most respected annuity and drawdown advisers and were appointed by two large national groups to provide their annuity services.

In 2013 I left Better Retirement to focus on my consultancy business which included short spells with Annuity Line and Key Retirement. My consultancy business, Retirement Intelligence has published a number of thought leadership papers - see my list of publications.

In 2016, I rejoined Better Retirement so that clients can get expert and specilaised advice on all aspects of annuities and drawdown .

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